They are the biggest sales and shopping days of the year. On Black Friday, Cyber Monday, and throughout the holiday season, it's hard not to join in. Shoppers will seek out the best deals and companies will rely on these days to meet important earnings.
But 2020 has been a different - and challenging - year. While big sales continue, we want to approach this Black Friday differently. Because every action we take, even taking part in Black Friday, has a direct impact on our planet.
Coya is celebrating Black Friday 2020 by taking greater responsibility for our actions and our planet. With PlanA, we are joining the #planetnotforsale movement - and you can too!
This Black Friday, be part of #planetnotforsale! Our collective action (or inaction) can make a difference. Instead weekend, you can:
Black Friday, Cyber Monday, and holiday shopping sprees can result in overconsumption. We understand; it can be hard to resist huge discounts or the opportunity to buy gifts (for yourself or loved ones) that you might not otherwise be able to afford.
But often during this giant shopping season, we buy items we do not truly need or replace goods that are still perfectly good.
Our consumption of electronics and fashion items have a direct impact on the planet. When we buy new products, our old ones may end up in a landfill. The mass production of these items to satisfy consumer demand damages the environment.
According to the UN:
Companies also play into the dangerous Black Friday consequences. We fight to offer the best prices and tell the most customers about the savings. Coya has hosted our own #BlackFriYEAH sales opportunity, giving our biggest discount on insurance.
We know that shoppers and businesses benefit from holiday sales. Customers are able to buy items or gifts they really wanted or have really saved for. Shops rely on the extra business to keep their doors open and employ their staff.
There is a balance to enjoying the season of giving and receiving - and what is best for the planet. #planetnotforsale can help all of us think before we shop and sell. And once we can identify our role in the Black Friday or Cyber Monday impact on our planet, we can begin to take action.
Thank you for joining Coya’s sustainability pledge on Black Friday - and year-round.
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Protecting people, pets, and planet. That’s the Coya motto! Daily we work to ensure a future for Earth from our Berlin and home offices.